Why this exists
Style & Room started as a private notebook of room makeovers I'd done in flats and houses I rented over a decade. Most home-decor content online is either an aspirational stage set photographed in someone else's mansion, or a churned-out listicle that quietly sells you forty things. There wasn't enough writing in the middle: here is one room, here is what it cost, here is what worked, here is what I'd change. That's the gap we try to fill.
What we cover
Ten rooms, ten ways of living:
- Living rooms — sofas, layered lighting, rugs that hide things, and how to arrange a small space so it doesn't feel like a waiting room.
- Bedrooms — bedding that's worth the spend, headboards under £300, paint colours that make a north-facing room livable in winter.
- Kitchens & dining — open shelving without the dust, breakfast nooks for narrow flats, table settings that aren't precious.
- Bathrooms — small upgrades (mirrors, hooks, tile decals) that punch above their cost.
- Outdoor & patio — porches, balconies, container gardens, string lights that survive rain.
- Seasonal — fall mantels, holiday tablescapes, the spring refresh that doesn't require a skip.
- Small spaces — studios, dorms, rentals, and the constraint of "I cannot drill into the wall."
- DIY & budget — under-£50 projects, thrift finds, weekend paint jobs.
- Plants & biophilic design — what survives a north window, what doesn't, and where to put it.
- Wall art — gallery walls without nail-holes-everywhere syndrome, frames that don't look like frames, prints that won't date.
Editorial standards
A few rules we've imposed on ourselves:
- We photograph real rooms. Where a post features a styled scene, we say so. Stock photography, when used, is credited.
- We disclose affiliate relationships. Some posts contain affiliate links — if you buy through one, we may earn a small commission at no cost to you. We never let a commission rate decide what we feature. Full disclosure here.
- We do not fabricate reviews or ratings. Star ratings only appear when they reflect verified reader reviews. (You'll notice we don't have any yet — we'd rather show none than show fake ones.)
- We update old posts. Prices, products, and our opinions change. When we re-test or re-read an older post, we update the "last reviewed" date and mark substantive changes.
- We link out generously. If a designer, brand or essay informed a post, we link to it. Crediting sources is the floor, not the ceiling.
The team
This is currently a one-and-a-half person operation: an editor who writes most of the posts, and a part-time photographer who handles the hero shots when the iPhone won't do. As we grow, contributors will appear with their own bylines and bio pages — never as anonymous "Editorial Team" placeholders.
How we make money
Three streams, in roughly this order of importance:
- Affiliate links — when you buy a recommended product through a link in one of our posts, retailers pay us a small percentage. This is the bulk of revenue.
- Display advertising — once approved, we'll run Google AdSense in non-intrusive places. We will not place ads on our About, Contact, Privacy, Terms, or Disclosure pages.
- Newsletter — a fortnightly email. We may eventually run a sponsored slot in it, marked clearly as sponsored. Today: zero sponsorships.
Get in touch
Press, partnerships, corrections, or "hey you got that wrong about jute rugs" — all welcome. Use the contact form and you'll hear back within two business days.